03. Privacy Policy


The Holistic Tooth Fairy Limited and Meliors Simms respect your privacy and are committed to protecting it through this Privacy Policy. This Privacy Policy sets forth our current privacy practices regarding the information we collect when you or your computer interact with our website.

By accessing www.holistictoothfairy.com,  www.meliorssimms.com, holistictoothfairy.co.nz or holistictoothfairy.nz you acknowledge that you accept and understand the Holistic Tooth Fairy Privacy Policy, and freely consent to the information collection and use practices described in this Privacy Policy.

What personal data we collect and why we collect it

The Holistic Tooth Fairy Ltd collects certain information from and about its website users three ways: from our web server logs, cookies, and/or you the user. We collect information that users provide by filling out forms on the website, communicating with us via contact forms, responding to surveys, search queries on our search feature, providing comments or other feedback, and providing information when ordering a product or service via our websites. We use information you provide to us to deliver the requested product and/or service, to improve our overall performance, and to provide you with offers, promotions, and information.

Contact forms

If you choose to correspond with us through our contact forms, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you sign up through any of our opt-in forms using your email address or make a purchase on www.holistic-tooth-fairy.thinkific.com or www.holistictoothfairy.podia.com or https://holistictoothfairy.as.me/. For further information see the email policies below.

Web Server Logs

When you visit our website, we may track information to help us administer and analyse the sites via automatic data collection technologies including Google Analytics and Active Campaign. Examples of information we track may include:

  • Your internet protocol address
  • The kind of browser and/or computer you use
  • The number of links you click within the site
  • The state or country from which you accessed the site
  • The date and time of your visit
  • The name of your internet service provider
  • The web page you linked to our site from
  • The pages you viewed on the site

The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our websites and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


Social media pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. The Holistic Tooth Fairy Ltd reserves the right to use these pixels in compliance with the policies of the various social media sites including Facebook.

How long we retain your data

For users that register on www.holistic-tooth-fairy.thinkific.com or www.holistictoothfairy.podia.com or https://holistictoothfairy.as.me/, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on www.holistic-tooth-fairy.thinkific.com, www.holistictoothfairy.podia.com or https://holistictoothfairy.as.me/ you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you would like to: access, correct, amend or delete any personally identifiable information we store about you, register a complaint, or simply want more information, contact us at support@holistictoothfairy.com

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties.

Users who no longer wish to receive the Holistic Tooth Fairy Circle newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link at the bottom over every e-mail.

The Holistic Tooth Fairy collects your name and email address in order to record and support your participation in the activities you select. If you register to download an ebook or resources, stream a video, sign up for the Holistic Tooth Fairy Circle newsletter, and/or purchase a product from us, we collect your name and email. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and/or services. As a visitor to our websites, you can engage in most activities without providing any personal information. It is only when you seek to download resources and/or register for services that you are required to provide information.

If you are outside the European Union and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Holistic Tooth Fairy on our websites, we will automatically enroll ​you to receive our free email newsletter. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to Meliors@meliorssimms.com requesting to unsubscribe from future emails.

We use personal information for purposes of presenting our Website and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, carrying out any contract between you and the Holistic Tooth Fairy Ltd, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.

How we protect your data

We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors including  Active Campaign, Elegant Themes and Google.

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, you may do so, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

The Holistic Tooth Fairy Ltd may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

Additional information

External links

Related services and offerings with links from this website  have their own privacy statements that can be viewed by clicking on the corresponding links within each respective website.  The Holistic Tooth Fairy Ltd is not responsible for the privacy practices or contents of those sites. We recommend and encourage you to always review the privacy policies of merchants and other third parties before you provide any information or complete any transaction with such parties.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos hosted on YouTube). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Us

If you have any questions regarding this policy, or interactions with the Holistic Tooth Fairy Ltd, please email support@holistictoothfairy.com

LAST UPDATED: 8 July 2021